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Get review stars and rating markup working
Goal
Many Shopify product pages have Product and Offer markup but no AggregateRating. Without it Google can't show stars, and AI surfaces lose a strong trust signal.
Prompt to copy
I'll paste the JSON-LD structured data from one of my Shopify product pages (from View source, search for application/ld+json) and the name of my reviews app. 1) Tell me which schema.org types are present (Product, Offer, Brand, AggregateRating, Review, BreadcrumbList, Organization) and which are missing. 2) Check the Product block against Google's product structured data requirements: name, image, offers.price, priceCurrency (GBP or EUR), availability, and shippingDetails/hasMerchantReturnPolicy if present. 3) If AggregateRating is missing, explain the most likely reason for my reviews app and theme (app setting, theme app embed off, or duplicate Product blocks), and the exact setting to check. 4) Warn me about anything that breaks Google's review snippet rules, e.g. incentivised reviews that aren't disclosed or self-written reviews. Don't write custom code unless the app can't do it.
Steps
- Open a product page with reviews, view source, copy every application/ld+json block.
- Run the prompt.
- Fix the setting it points to (usually the reviews app's 'rich snippets' or theme app embed).
- Test the URL in Google's Rich Results Test and check again in Search Console after a couple of weeks.
What to check
- Only one Product block per page, so there are no duplicates from theme + app.
- Ratings shown in markup match what's visible on the page.
- No incentivised reviews in markup without disclosure.
Sources
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Want it done for you?
A fixed-scope Shopify AI visibility audit: product data, Merchant Center, review markup, delivery and returns facts, AI referral tracking and a baseline prompt test, delivered as a prioritised fix list. See what's included (offer not open yet)