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Build product FAQs from your customer reviews
Goal
Reviews are full of the real questions people have ("is it ready to hang?", "how true are the colours?"). Turning them into clear FAQ answers gives AI assistants and shoppers quotable, specific facts.
Prompt to copy
Below are [number] customer reviews for [product or collection], exported from my reviews app (rating, title, text, date). Remove nothing, but ignore names. 1) List the questions, worries and praise themes that come up, with a count for each. 2) Write up to 8 FAQ entries (question + answer of 40–80 words, British English) for this product page. Answers must use ONLY facts I list below, or quote what reviewers consistently say (and label that 'customers say…'). 3) Mark any answer that needs a fact I haven't given you. 4) Suggest 3 photo or detail additions to the page that would answer the top worries. Facts: [sizes, materials, delivery times and costs, returns policy, care instructions]
Steps
- Export reviews from your reviews app (Judge.me, Yotpo, Okendo etc. all offer CSV).
- Run per product, or per collection for low-review products.
- Fill the gaps it marks.
- Add the FAQs to the product page as visible text (a collapsible tab is fine).
What to check
- Every answer is true for your current policy and product.
- No reviewer names or personal details are published.
- FAQs are visible on the page, not just hidden in code.
Sources
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Want it done for you?
A fixed-scope Shopify AI visibility audit: product data, Merchant Center, review markup, delivery and returns facts, AI referral tracking and a baseline prompt test, delivered as a prioritised fix list. See what's included (offer not open yet)