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Put delivery and returns facts as plain text on every product page

Risky — preview & approve ClaudeChatGPTGrok

Goal

An AI agent is 'a customer with a credit card and no eyes'. If your delivery times, costs and returns rules sit only in an image, a popup or a separate policy page, the agent can't quote them.

Prompt to copy

Write a short, plain-text 'Delivery & returns' block for my Shopify product pages (British English, under 90 words), from these facts only:
- Made to order? [yes/no, turnaround in working days]
- UK delivery: [cost, carrier, days]; Ireland/EU: [cost, days, any customs/VAT note]
- Free delivery threshold: [£x or none]
- Returns: [window, condition, who pays return postage]; personalised items: [rule]
Then write a 1-sentence version for the product description and the exact text for Merchant Center's returns and delivery settings, so all three say the same thing. Don't add promises I haven't listed.

Steps

  1. Gather your real delivery and returns facts (check checkout rates and the refund policy page).
  2. Run the prompt.
  3. Add the block to your product template as a visible text block (Online Store › Themes › Customise › Product). This changes every product page, which is why it's rated risky.
  4. Update Merchant Center delivery and returns to match.

What to check

Safety rating: Risky. This workflow can change your store or contact people. Always preview the output, approve it explicitly, and keep a backup export.

Sources

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A fixed-scope Shopify AI visibility audit: product data, Merchant Center, review markup, delivery and returns facts, AI referral tracking and a baseline prompt test, delivered as a prioritised fix list. See what's included (offer not open yet)