Library › AI shopping
Put delivery and returns facts as plain text on every product page
Goal
An AI agent is 'a customer with a credit card and no eyes'. If your delivery times, costs and returns rules sit only in an image, a popup or a separate policy page, the agent can't quote them.
Prompt to copy
Write a short, plain-text 'Delivery & returns' block for my Shopify product pages (British English, under 90 words), from these facts only: - Made to order? [yes/no, turnaround in working days] - UK delivery: [cost, carrier, days]; Ireland/EU: [cost, days, any customs/VAT note] - Free delivery threshold: [£x or none] - Returns: [window, condition, who pays return postage]; personalised items: [rule] Then write a 1-sentence version for the product description and the exact text for Merchant Center's returns and delivery settings, so all three say the same thing. Don't add promises I haven't listed.
Steps
- Gather your real delivery and returns facts (check checkout rates and the refund policy page).
- Run the prompt.
- Add the block to your product template as a visible text block (Online Store › Themes › Customise › Product). This changes every product page, which is why it's rated risky.
- Update Merchant Center delivery and returns to match.
What to check
- Checkout, product page, policy page and Merchant Center all give the same facts.
- The rule for personalised or made-to-order items is stated clearly (they're often exempt from the 14-day cancellation right in the UK).
- Text is visible on the page, not only inside an image or popup.
Sources
- Shopify Help: Shopify Catalog
- Shopify Help: selling in ChatGPT (US buyers only, so UK stores focus on discovery)
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Want it done for you?
A fixed-scope Shopify AI visibility audit: product data, Merchant Center, review markup, delivery and returns facts, AI referral tracking and a baseline prompt test, delivered as a prioritised fix list. See what's included (offer not open yet)